This killer commercial showcases the release of Lzzy Hale's signature Gibson Guitar, the "Explorerbird". Lzzy Hale is known for her electrifying performances with her hard-rock band, Halestorm. When she isn't performing sold-out shows across the world, she is making history as Gibson's first female brand ambassador. Such explosive talent should never be confined by time constraints, and that is why this production was filmed at both Arc Studios and the Nashville Kitchen Studio. Filming both scenes in house allowed for a seamless transition, which in return, led to new heights of creative possibility. Specifically, Arc Studios provided the perfect electrifying solution for the rock concert scene of this piece.
Client: Gibson Brands
Artist: Lzzy Hale, frontwoman of Halestorm
Label: Atlantic Records
Production Company: Gear Seven
Director/Writer/Producer: Jim Cannella
Gibson TV Producer: Brigid O'Connell
Executive Producer: Ryan Atenhan
Producer: Robbie Baldassari
Studios: Arc Studios and Nashville Kitchen Studio
Head of Production: Cody Fisher-Williams
DP: Jake Colletta
Camera Support: Shift Dynamics
Art Director: Elise Lacret
Editor: Sean Davé
Colorist: Brett Price
1st AD: Tim Kloete
2nd AD: Chelsea Cannon
1st AC: CK Cates
2nd AC: Tani Houston
Operations: Patrick Wilson
Key Gaffer: Mike Gipson
Best Boy Electric: Randy Patterson
Key Grip: Mike Beatty
Best Boy Grip: Jordan Birch
Lighting Board Op: Dayne Dehaven
Sound Mixer: Jake Burns
Art Asst: Nathan Zensen
HMU: Brittany Head
Lifestyle Photographer: Mitch Conrad
PA: Jordan Hubbard
VFX: Cary Graham
Post Audio: Level Audio
Post Production: Maddie Herreid
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